Let My People Go Surfing

Today I met one of my heros. I had spent the afternoon surfing Pleasure Point on Santa Cruz’s eastside. Brilliant sun, no clouds, and waist to chest point break made for a really nice evening. I guess you could say Santa Cruz is where I grew up surfing, so it holds a significance that no other place could.

On my way home, I stopped off in Palo Alto to meet the founder of Patagonia, Yvon Chouinard, at his in-store appearance. I crammed myself through the crowded entrance to hear him give a 48 minute talk to a packed house. I know the exact length of his talk because I captured all 48 minutes of audio on my iPhone. I have taken the liberty of editing down to my favorite 10 minutes. Hope you enjoy…

Mr. Chouinard autographed my copy of his incredibly insightful book titled, “Let My People Go Surfing.” My brother gave me my first copy for a college graduation gift last year and it was the single most influential read of my professional career. Probably the most studied book on business ethics today. An inspirational read for the businessman and non-businessman alike.

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