San Diego, CA (April 22, 2010) – Surfrider Foundation Retail Member, SIMR Surfboards, announced today that every purchase of a custom surfboard comes with a membership to the Surfrider Foundation. Now riders of new SIMR Surfboards can enjoy a yearlong membership to the Foundation, take advantage of special offers of other participating retail members, and do their part to protect our world’s oceans, waves and beaches.

“It is our responsibility as surfers to remain educated and aware. Likewise, it is our corporate responsibility to guarantee that awareness is made available to the people enjoying our products,” says Christopher Clark, CEO & Founder, SIMR, INC.

The Retail Membership Program is a special Surfrider Foundation membership program available to retailers and businesses. As a member, retailers are encouraged to offer incentives to Surfrider Foundation members, including discounts on merchandise, promotional items, or whatever is deemed appropriate for the business to increase Foundation support and customer loyalty.

Individual Surfrider Membership costs $25 per year, and SIMR Surfboards covers this cost for all customers without a current membership. If proof of membership is shown at the time of purchase, SIMR Surfboards will credit the customer with an instant $25 dollar discount.

“We’re very excited to have SIMR Surfboards join us as a retail partner as they share a great passion for protecting our coastlines through an environmental policy focused on sustainable manufacturing and raising awareness about the Foundation,” says Alexis Henry, Surfrider Foundation’s Communications Manager.

With an environmental policy that takes a firm stance on sustainable manufacturing, SIMR hasn’t been without its fair share of challenges. “Day one, we decided to make a strong commitment to the environment, no matter what the cost,” says Lead Surfboard Shaper and Co-Founder, Derrik Kapalla.

SIMR Surfboards are made with a 100% recyclable EPS foam core, however, alternative materials are only a fraction of what makes a surfboard more sustainable. “You can make a surfboard out of recycled cardboard, but if it doesn’t float you’ve done nothing for the environment and nothing for surfing,” says Clark. “We use alternative materials where we can while our focus remains on building boards that last twice as long as the average surfboard. This commitment, along with our hands on initiatives, is what sets us apart environmentally.”

SIMR Surfboards, a subsidiary of SIMR, INC., is an environmentally conscious, San Diego based, company with a dedication to producing quality sustainable products, the advancement of women’s surfing, and global humanitarian outreach. Founded in 2008 by two surfers from San Diego, California, SIMR Surfboards maintains a unique business model of non-retail surfboards; instead focusing 100% on custom surfboards. For more information about the social and environmental efforts of SIMR Surfboards, please visit

Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide. For more information on the Surfrider Foundation, go to

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